Privacy Policy

Last updated: February 28, 2026

LoreLab ("we," "us," or "our") operates the website lorelab.co and the Game Writing Masterclass course platform. This Privacy Policy explains how we collect, use, and protect your information.

1. Information We Collect

We collect the following types of information:

Account Information: Name, email address, and payment information when you purchase a course.
Usage Data: Pages visited, time on site, browser type, device type, and referring URLs.
Cookies and Tracking: We use cookies, the Meta Pixel (Facebook Pixel), and similar technologies to track advertising performance and improve your experience.

2. How We Use Your Information

To deliver the course content you purchased
To send transactional emails (purchase confirmation, course access)
To send marketing emails if you opted in (you can unsubscribe at any time)
To measure advertising effectiveness via Meta Pixel
To improve our website and course content

3. Third-Party Services

We use the following third-party services that may process your data:

Stripe: For payment processing. Stripe's privacy policy: stripe.com/privacy
Teachable: For course hosting and delivery. Teachable's privacy policy: teachable.com/privacy-policy
MailerLite: For email marketing. MailerLite's privacy policy: mailerlite.com/legal/privacy-policy
Meta (Facebook): For advertising tracking via the Meta Pixel. Meta's privacy policy: facebook.com/privacy/policy

4. Cookies and Tracking Technologies

We use cookies and the Meta Pixel to:

Track page views and conversions from our advertising campaigns
Retarget visitors who have shown interest in our course
Measure the effectiveness of our ads on Facebook and Instagram

You can opt out of personalized advertising by adjusting your browser settings or visiting aboutads.info/choices.

5. Data Retention

We retain your account and purchase data for as long as your account is active. We retain marketing data for up to 2 years after your last interaction. You can request deletion of your data at any time by emailing us.

6. Your Rights

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Unsubscribe from marketing emails at any time
Opt out of cookie-based tracking

7. Data Security

We use industry-standard security measures including SSL encryption and secure payment processing through Stripe. We do not store your credit card information on our servers.

8. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

10. Contact Us

If you have any questions about this Privacy Policy or want to exercise your data rights, contact us at: support@lorelab.co